Creators + Entrepreneurs
The algorithm isn't the reason your business isn't working online
It's because the business you built is borrowed.
There are 2 things standing between you and the impact you're seeking:
Clarity + Distinction
The truth?
You're confusing people because you sound like everyone else.
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No one knows why you're special.
You've tried it all.
The offers.
The complicated funnels.
The new branding and colors.
The visibility plans and calendars
The "just be consistent" advice.
You may have even tried TIKTOK (gasp!)
And yet? Something still feels off.
Not wrong.
Just "off"
Like no matter what you do, it's not working.
And this is where we start.
Here's what actually happened:
You didn't build a bad business.
You built a borrowed one.
You adopted:
Someone else's language
Someone else's positioning.
Someone else's energy
Someone else's version of success.
And slowly, your business stopped sounding like YOU.
When that happens, your audience doesn't lean in.
They hesitate.
They scroll past.
They don't understand what makes you different.
CLARITY is your roadmap.
DISTINCTION makes you a no-brainer yes.
Hi. I'm Jessica.
And I know this feeling all too well.
I built a successful, thriving business.
On paper and on social? It looked amazing. It was checking all of the boxes.
It looked like it belonged with all the other people in my industry.
And then I slowly burned out inside of it.
In 2024, I shut it down completely - thinking this wasn't my work any more.
That I was meant to try something new because my business felt foreign.
And then life bitch slapped me.
Shortly after closing down my business, I was diagnosed with stage 2 breast cancer and endured a year of surgeries, chemotherapy and life changing treatments.
It was the year that stripped me down to what mattered and what absolutely did NOT matter.
I realized that it wasn't my work that I needed to shut down - it was the way in which I was working.
I had built a business that didn't fit the person I am or my capacity to do that work.
I had fallen into the trap of building my business to look like all the others, and in that:
I found myself lost, exhausted and unfulfilled.
When I came back (cancer free), I refused to hustle my way into another version of the same bullshit exhaustion.
I wanted clarity.
Truth.
A business model that supported me and fueled me.
So I took my time. I rebuilt this business.
Slowly, intentionally and with deliberate purpose.
This work is the result.
You might think the problem is that:
You're not good at marketing, making content or social media.
You're missing the right strategy or trend.
The algorithm hates you.
You need more clarity, consistency or confidence.
So.... you keep tweaking.
Refining.
Pushing.
But the harder you try to fix it, the louder and heavier it all feels.
The more frustrated you get.
The more you want to walk away from all of it.
The problem isn't effort.
It's that your business was built to model other businesses in your industry. The ones that look successful.
But those businesses have:
Different energy.
Different priorities
Different capacity.
No amount of strategy or trending sounds can fix a structure that was never going to fit you in the first place.
Before you can have a business that takes off and builds your dream life for you, you need to unpack YOU.
Your priorities
Your clarity.
Your capacity and vision.
That's the work I do.
I help creators and entrepreneurs who:
Built businesses by copying what worked for others
Now feel invisible, exhausted or simply unclear
Know they are capable, but feel like a mute button is turned on
Are ready to stop blending in and start being legible again
This is not about scaling faster.
It's definitely not about going viral.
It's about building a business that feels clear.
Like a breath of fresh air
To both you and your audience.
My Philosophy
Some seasons in life and business require hustle and high energy.
Others require simple clarity and direction.
This is a place for creators and entrepreneurs who feel like no matter what you say, no one hears you.
You are screaming into the void and it's not landing.
The good news? You don't need a louder voice.
You need clarity.
Because the missing piece isn't a trending sound or song.
It's YOU.
There are 3 ways to step into this work, depending on where you are
FREE
The Clarity Audit
This is the fastest way to stop guessing
The Clarity Audit is a diagnostic for entrepreneurs whose business sounds fine, but doesn’t exactly land.
If your message technically makes sense, but:
People don’t quite “get it”
Your content feels invisible
Your offers require too much explaining
You feel like you’re constantly tweaking instead of building
This audit shows you exactly where your business stopped sounding like you, and what that’s costing you.
It's about where your business lost its signal - before you try to rebuild anything.
$47
Methods of Distinction
This is where clarity becomes operational
It's not about mindset or motivation. It's about rebuilding your business from your own identity rather than borrowed models.
If you know something has to change, this is where you start.
This is not about motivation or mindset.
It’s about identifying where your business stopped being yours.
Inside, we’ll:
Unpack where your message is getting lost
Identify what you’ve borrowed that no longer fits
Rebuild your offers and messaging from your voice
Create a simple, aligned structure that your audience can actually understand
This is clarity that makes people recognize you.
Application Only
Nightingale Sessions
This is for decisions you don't want to make alone.
The Nightingale Sessions are private clarity intensives for entrepreneurs who know their business no longer fits, and are ready to rebuild with precision.
This is the work you do when:
You’re done circling the same questions
You don’t need motivation or hype
You want someone who can see clearly and tell you the truth about what's working, what's not and what needs a sharper focus
These sessions exist for one reason:
to help you stop building from imitation and start building from yourself again.
This is for people making decisions that will shape the next 3–5 years of their work.
What makes this different?
I won't lie to you.
I won't rush you.
I won't give you a list of trending sounds.
This work is slow and intentional.
It's about deliberately designing the architecture of your business to work for YOU, and to naturally resonate with your audience.
If you're here, you're not lost. You're just at a turning point that's leading you back to you.